Cool idea here from American Express for its Open card targeted to business owners—an Open Forum which is both a discussion thread and resource for small business owners. I cruised around the site—and even registered—this morning after seeing the banner above at nytimes.com. The solicitation for the Card was extremely subtle and easy to get past, which is a good thing because the last thing I need is another credit card. Still, it makes me feel warm and fuzzy about American Express. Great combination of marketing coupled with content that users want.
Thursday, March 27, 2008
Amex Open Forum open for small business
Cool idea here from American Express for its Open card targeted to business owners—an Open Forum which is both a discussion thread and resource for small business owners. I cruised around the site—and even registered—this morning after seeing the banner above at nytimes.com. The solicitation for the Card was extremely subtle and easy to get past, which is a good thing because the last thing I need is another credit card. Still, it makes me feel warm and fuzzy about American Express. Great combination of marketing coupled with content that users want.
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