Thursday, March 27, 2008

Amex Open Forum open for small business

Cool idea here from American Express for its Open card targeted to business owners—an Open Forum which is both a discussion thread and resource for small business owners. I cruised around the site—and even registered—this morning after seeing the banner above at The solicitation for the Card was extremely subtle and easy to get past, which is a good thing because the last thing I need is another credit card. Still, it makes me feel warm and fuzzy about American Express. Great combination of marketing coupled with content that users want.

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