![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj667kmf9yxnT_gYK6tQLT6T4VkhCIe2IFHXok8pD9KbmM88aNW0bn1fBf1Kdg96BUil03YYhS0dVX9OWISNgMAJtOKJ9XODyiPJl-9oz1gWOPH4zdmf_GAskvDYTqc_oyqDGbyhlPITZ4/s320/Amex-Open-Forum-banner.jpg)
Cool idea here from American Express for its Open card targeted to business owners—
an Open Forum which is both a discussion thread and resource for small business owners. I cruised around the site—and even registered—this morning after seeing the banner above at nytimes.com. The solicitation for the Card was extremely subtle and easy to get past, which is a good thing because the last thing I need is another credit card. Still, it makes me feel warm and fuzzy about American Express. Great combination of marketing coupled with content that users want.
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