Wednesday, June 13, 2007

Who knew TV networks can defy gravity?

We should all be taken aback by the following headline at "Networks Ask for Steep Increases to Make Up for Ratings Decline." Good god! You mean there's an exception to the law of supply and demand wherein [gullible] advertisers actually reward [greedy] networks for ratings shortfalls? The story gamely tries to find a way to look at this from the networks' point of view, noting that the scatter market has been really tight over the last few years, but still, anyone with a functioning brain cell would have to see that calling for double-digit increases in CPMs is patently ridiculous. Hey, advertisers and media agencies, if you're buying what the networks are selling, you're chumps.

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