Sunday, October 28, 2007

Adverganza's Monday morning picks, 10.29.07

Wherein I scan the Monday morning headlines so you don't have to.

From Advertising Age:

Better Homes & Gardens tops the annual "A List".
—Adam Moss of New York is named editor of the year.
Facebook isn't necessarily the sum of its social connections.
—New Hummer campaign shows how Hummers come to the rescue. Would be decent if most the people who actually bought them fashioned themselves rescue heroes. (To see the spots "The Right Tool" and "Bandages" go to this link, click on "USA", scroll over to "Hummer World" in the top right and pick "TV Commercials" from the drop-down menu. After you've accomplished all that, go take a nap.)
That way cool Taco Bell free taco promotion if just one base was stolen during the World Series. Which it was.
—How catalogs have changed to be complementary to Internet shopping.
—Private equity guys love digital advertising.
—Bob Garfield hates the new CVS campaign maybe even more than I do.

From Adweek:

—CNN opens news outpost in Second Life. You'd think the network would have something better to do.
Dentsu buys Attik, and another independent shop bites the dust.
Men's Health tops Adweek's annual Hot List. for the entire list, click here.
A close-up of Adidas' new "Basketball is a Brotherhood" campaign.

From Mediapost:

JWT London launches "purity" effort for Smirnoff vodka.
—Kids breakfast food hasn't changed very much, apparently despite innovations like Yogurt Burst Cheerios.
—Circuit City to test "City" a smaller version of its big-box store.
Watch out for more red wigs; Wendy's to boost its advertising initiatives.
—Despite all the whining, Google thinks the DoubleClick deal will go through.
—McCain fighting Fox News over one of his ads.

From The New York Times:

—The goblins, the ghouls ... they're back!!
—Everyone knows about Current TV, but is anyone watching?
Can Hulu out YouTube, YouTube? (Personally, I think it's kinda doubtful.)
More than a million people join a Colbert for President Facebook group. Is this a great thing or just more evidence that America's time in the sun is ending?

From The Wall Street Journal (subscription required):

—Target will use holograms instead of models in a November fashion show.

What we're hearing from The Delaney Report:

—Is Pepsi unhappy with BBDO and DDB?
—Other reports of agency/client unrest: Ditech and Ground Zero, Canon and Grey.


Alan Wolk said...

Adding the Delaney Report to this weekly post makes it even more valuable. I totally owe you a drink one day for the amount of time you save me every Monday.

Anonymous said...

Thank you for the Delaney news. Your blog is becoming a richer experience every day. Note: it's been said that Canon is also not completely happy with its Japanese agency- Dentsu, because it's trying to seem more American to lure American clients. (Even though Dentsu is failing miserably in the area of new business as always). In fact, word is, they cut their budget considerably on the Powershot brand. Is there a connection? Not sure.

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