Thursday, November 1, 2007

Maybe it's a great time to buy a home

Maybe I find this commercial intriguing because I recently got my real estate license. From the National Association of Realtors, it's not because the commercial is a piece of great advertising--it's because it says that now can be a great time to buy; it's a much more pointed message than you usually see in smiley-happy real-estate ads. The commercial is very careful to hedge just a bit: one woman, presumably a Realtor (that's what members of the National Association of Realtors are called, and trust me, it'll be on the exam!) says it's the best market in years "in terms of choice." Of course, whether people find the commercial believable is another matter entirely. The few comments accompanying this version of the ad on YouTube, were--what's the word?--skeptical.

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