Monday, October 29, 2007

Apple's sorta CGM campaign

Last night's World Series game was the launch of Apple's sorta-kinda consumer-generated ad for the iPod Touch since it used an ad posted on YouTube by a British guy named Nick Haley (above), after it had been reworked and polished to fit Apple's standards. The Apple version of the ad is here. Please compare and contrast. Kudos to Apple for just picking up an ad it liked rather than running some dopey contest. On the other hand, I think it would've been cool to pretty much run the consumer's ad, or at least give him credit in the ad that ran last night. Or would that be giving up too much control?

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