Monday, November 5, 2007

Adverganza's Monday morning picks, 11.05.07

Wherein I scan the Monday morning headlines so you don't have to:

From Advertising Age:

—More, yes, more on Biegel vs. Dentsu.
—NBC, Omnicom work on TV series about advertising. No, it's not "Mad Men, II."
Facebook, the Superstore?
—Toyota gets all touchy, feely, ironically enough, in new campaign from Dentsu.
Is Detroit over as a media-buying mecca?
—Garfield gives one of the new Toyota spots, two stars for eco-consciousness which is, well, unbelievable.

From Adweek:

Adweek's take on Biegel vs. Dentsu, which departs, quite dramatically, from the events as we know them thus far.
—A Q&A with Mediacom U.S. CEO Doug Checkeris.
—Euro RSCG and 4D, together at last.
—Michael Roth lowers his margin target.
—Barbara Lippert hates everything about "Bee Movie" promos except for that H-P spot.

From Mediapost:

—Ellen DeGeneres approaches Toyota about doing live TV ads. The company accepts.
—General Mills embarks on kiddie CGM for the Fruit Roll-Ups brand.
—Is the GPhone announcement today?
—Oprah launches a channel on YouTube.
—MTV Networks embraces C3.

What we hear from The Delaney Report:

—Mark Wnek discusses his plans for Lowe.
—A bank you've never heard of, Fifth Third Bank Corp., goes into review.
—Dean Foods maybe/possibly looking for an agency.

From The New York Post:

—Bay Area start-up launches word-of-mouth marketing it calls ""conversational targeting."

From The New York Times:

—A multi-media effort featuring Netflix, a zillion magazines, Philips and so on and so forth. Looks like a win-win-win-win-win ...
—NBC goes green, including its logo.
—Chris Anderson of Wired takes his ire out on PR people, blocking flacks from Edelman, 5W Public Relations, Fleishman-Hillard, Ogilvy & Mather Worldwide and Weber Shandwick from emailing him anything, ever.

From The Wall Street Journal (subscription required, unless otherwise noted):

InterActive Corp., world's most boringly-named company, to split into five companies.
—How social networks are coming up with new revenue models.

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