Wednesday, November 7, 2007

Radiohead downloaders: good content not worth the price

So, comScore tracked downloads of Radioheads's pay-what-you-want album, In Rainbows, and it seems that most people don't even think a Radiohead album is worth paying for. Only 38 percent of people who downloaded the album paid anything for it. The rest paid an average of $4.64 cents—hardly what they'd pay if they had been forced to pay. Depressing.

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