Thursday, October 11, 2007

BBH presents New York, the theme park

You may have noticed that New York City launched a new $30 million tourism campaign yesterday themed, "This Is New York," a fanciful look at the city that's about as far from the French Connection-style city many of us secretly love as Tottenville is from Riverdale. You can view the spot here. Ad Age argues, that as such, it doesn't represent New York at all, I think because New York is many things, but it isn't made up of live action sprinkled with animation. I kinda know what they mean, but the spot is much fun to watch even if it is ironic enough that its presentation of New York-as-theme-park comes at just the point when the city's famous amusement park, Coney Island, may soon succumb to the wrecking ball. Created by Bartle Bogle Hegarty, New York.

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