
After 18 months of intense study,
BusinessWeek's new redesign, from Modernista, is out today, and it involves—drumroll, please—block letters. Changing the logo, in the case of a magazine, is usually done as a piece of short-hand signaling to the reader that much else has changed, as is the case here. You can read the explanation of the redesign by editor-in-chief Steve Adler at the redesigned Web site
here, but I'll give you a quick synopsis as to why
BusinessWeek embarked on this redesign: you're very, very busy.
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