Tuesday, October 9, 2007

Judann Pollack to boomer marketers: stuff it

Refreshing column in Ad Age this week by Judann Pollock that I somehow missed when I scanned the headlines yesterday. Basically the gist of it is how incredibly patronizing it is for marketers to now say they've discovered the baby boomer is alive and well, and actually worth being marketed to. The data supporting the fact that baby boomers aren't exactly over the hill has been around for just about as long as the term itself, Pollack notes, saying " ... it's kind of galling that just now marketers have woken up to boomers' value." I'll say.

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