Wednesday, October 10, 2007

A close-up on Lego brick films

The other day I referenced a Wall Street Journal story on "brick films,"—films made entirely using Lego. It's not a new phenomenon by any stretch—I seem to remember getting sent a link to one re-enacting Michael Jackson's video "Thriller" some time ago. Still, thought it worth posting one for the uninitiated. The above, "Grace," like many brick films focuses on the struggle between good and evil, or, maybe, good plastic vs. bad plastic? Not every marketer has such a cadre devoted to its product, but, wow, when it comes to people spending lots of time focused on your product experience, you can't beat this for engagement. This site is said to be the biggest hub for all things brick film.

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