Tuesday, October 9, 2007

Meth campaign really starting to spread

As chilling and disgusting as the Montana Meth Project's campaign is, it's working, and it was the worthy focus of a special report last night on ABC's "Nightline" (there was also a short feature about it on the "ABC Evening News"). I had read over the last six months or so about the campaign moving into some other states; now the Office of National Drug Control Policy is picking it up to run in more states where meth use is particularly high. As the "Nightline" report pointed out, the graphic campaign is a long, long way from the "This is your brain on drugs" metaphor-ism of the "Just say no" error. That effort now looks incredibly wimpy by comparison.

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