Wednesday, May 23, 2007

Let Matthew Creamer not watch TV for you

Besides the fact that this promo banner could use a question mark at the end of the copy, I like this week without TV experiment that Matthew Creamer is doing over at Ad Age, despite yet another Bud.TV mention. It's not as drastic as it sounds--Creamer can watch TV on his PC. In fact, that's the point. Creamer has made himself the guinea pig for all of the VOD offerings on the Web, and so far he's been able to watch 24, The Sopranos (albeit a day late) and a lot of other stuff all relatively legally. For those of us too lazy or addicted to embark on a project like this on our own--particularly during sweeps--good to know Creamer's willing to do the dirty work and tell us about it.

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