Lonelygirl15 meet Diet.com's fatgirl188

Sometimes good ideas are kind of obvious, like the vlogs Diet.com is currently posting on YouTube, where a woman, Ilana, and a guy, Nick, are posting weekly about their weight loss attempts. Between the two, it's no contest--Ilana, a student at Boston Conservatory who dreams of dancing on Broadway, has one video that's garnered a respectable 316,000 views. Maybe it's the pathos of following the struggles of someone who weighs 188 pounds and knows she has to slim down to be anywhere close to achieving her dream. Nick, meanwhile, has only 23,000 views on his most popular video. Anyway, this campaign-cum-reality-TV-show sure beats those dot-com ads on the Super Bowl back in the day.