![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuU2TT5DjedY3SziLsbnUS7K4VUYUV4FWGX5_KIj6b6smh-3b1saSe5keMpub0m8CyJXcbX7wCHngq4CYPa-Mu9GqfMu9VAR45up4H9EKY0DdqTRCYudgqnuNfHJFQ_0-7FmLZc4Gc6Tw/s320/Beckham-spot.jpg)
A long time ago,
for another blog, I was horrified by the use of the Beatles' "Hello, Goodbye," in a Target spot, because it had the audacity to change the spelling of goodbye to
goodbuy. (Of course, since the spot continues to air, I guess I was in the minority.) The song is put to much more appropriate use in this commercial from ESPN from
Wieden + Kennedy promoting the coming of David
Beckham to the U.S. It's just too bad that ESPN had to get to using the song second. Via
Adweek.
1 comment:
It's a shame that these songs are being whored to giant corporations at all.
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