A long time ago, for another blog, I was horrified by the use of the Beatles' "Hello, Goodbye," in a Target spot, because it had the audacity to change the spelling of goodbye to goodbuy. (Of course, since the spot continues to air, I guess I was in the minority.) The song is put to much more appropriate use in this commercial from ESPN from Wieden + Kennedy promoting the coming of David Beckham to the U.S. It's just too bad that ESPN had to get to using the song second. Via Adweek.
Tuesday, July 10, 2007
ESPN finds the meaning in "Hello, Goodbye"
A long time ago, for another blog, I was horrified by the use of the Beatles' "Hello, Goodbye," in a Target spot, because it had the audacity to change the spelling of goodbye to goodbuy. (Of course, since the spot continues to air, I guess I was in the minority.) The song is put to much more appropriate use in this commercial from ESPN from Wieden + Kennedy promoting the coming of David Beckham to the U.S. It's just too bad that ESPN had to get to using the song second. Via Adweek.
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1 comment:
It's a shame that these songs are being whored to giant corporations at all.
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