Monday, October 15, 2007

Adverganza's Monday morning picks, 10.15.07

Wherein I scan the Monday morning headlines so you don't have to:

From Advertising Age:

Nintendo is Ad Age's marketer of the year. Uh, it's easy to see Wii.
—Abbey Klaassen goes out to Google's Zeitgeist conference; has lunch (with other reporters) with Messrs. Brin and Page.
—Matt Creamer thinks the ANA conference rocked. For video and other highlights of the conference—including the obligatory Al Gore sighting—go here.
Wal-Mart can strong-arm the world into going green.
—Setting back average CMO tenure even further, Aflac CMO Jeffrey Herbert leaves after a year. Looks like the duck is safe.
—Did "Halo 3" kill "The Heartbreak Kid?"
—Bob Garfield feels uncomfortable giving out so many stars, this time for the current La-Z-Boy campaign. (Sorry, couldn't find it easily online.)

From Adweek (sorry no cover, the link on the site was broken):

—Ogilvy & Mather reinstated as lead agency for Motorola, booting Omnicom. (Yeah, Ad Age has this story too, but Adweek broke it.)
—Brian Morrissey on whether Omnicom is being smart or stupid about its digital strategy.
—Phil Dusenberry regrets hiring Madonna to do a Pepsi ad.
—Hallmark looks to expand its demo by joining Product (RED).
Google's doing better than eBay with its electronic ad buying marketplace.
—Andrew Keen describes Web 2.0 as "the very worst piece of news for the advertising industry since the birth of mass media." Hmmm. I thought the birth of mass media was good news.
—Barbara Lippert finds the new iPhone spots to be "a bit awkward."

From Mediapost (free registration required for some content):

Mediapost's take on the ANA conference.
—Roughly a third of companies who market online—and who doesn't—expect to spend more money in social media.
—And now, the local newspaper site roadblock ad.

What we hear from The Delaney Report:

—Toyota might be looking to expand its agency roster.
—Some pharma companies are looking for new agencies. Not sure which ones.
—New CMO at MillerCoors will lead to agency review.

From The New York Post:

—Marketers will stick with Joe Torre, even if George Steinbrenner doesn't.
Cinema advertising up 15 percent up last year; yet another reason to not show up at the movie's start time.

From The New York Times:

—Stuart Elliott's take on the ANA: consumer behavior is the Holy Grail.
—P&G brings the soap opera online with "Crescent Heights."

From The Wall Street Journal (subscription required unless otherwise noted):

—Discovery is buying (free).
—Sources say that 1.2 million people downloaded the Radiohead album in two days. No word on what they paid (free).
—Avon spent more on advertising, saw sales rise (and made a few other changes).

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