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nyone who doubts that the Internet is a reach medium hasn't seen these banners advertising Jerry Seinfeld's guest shot tonight on "30 Rock." I practically can't think of a major site I
haven't seen them on. But, like the Pavlovian Internet dog I am, I did click on a version of the ad I saw early in the week directing me to a preview, even though I've never seen the show. The outtakes were actually the funniest, including the one
here —scroll forward to scene #4—where Alec Baldwin begs Jerry to approve his "
SeinfeldVision" promotional stunt. "I've got nothing ... I've got nothing ...," he says. "I've already sold the ad time!"
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