Wednesday, October 3, 2007

P&G makes TBWA PUR

Account switches don't usually catch my (jaded) eye, but it's worth remarking upon today's news that TBWA/Chiat/Day has joined the Procter & Gamble roster to advertise the company's PUR water filtration systems. Such a move would have been unthinkable a few years back; now it's practically a necessity for even companies with the huge budgets that P&G commands to think outside the box about what shops deserve to be on their agency roster. As the Adweek story I linked to above points out, TBWA isn't the first agency with a strong creative reputation to land on P&G's roster of late—Wieden + Kennedy has been working with P&G since 2005.

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