Tuesday, October 2, 2007

Let's hear it for Pacific Northwestern stereotypes!

This campaign for Pemco Insurance is targeted toward people in the Pacific Northwest, but even people on the east coast will easily get the joke. It ingeniously focuses on a number of different Pacific Northwestern stereotypes, like "Ponytailed Software Geek" pictured here. Though the TV and radio ads can be viewed at werealotlikeyou.com, which is also the campaign's tag, it's more fun to scroll over the different personae, and read the details about each one. In case you can't read the profile of the geek here, one of his accolades is that he "De-fragged White-Bearded Bainbridge Architect's hard drive." (Not that defragging is such a big accomplishment.) White-Bearded Bainbridge Architect, meanwhile, who listens to NPR, doesn't merely doodle on napkins, he's actually sketching out "a self-sustaining geodesic dome." Wish I knew who the agency was.


Anonymous said...

Try out the "Send a friend an e-card" feature. I sent some to people who are an exact fit!

Crustodio said...

The campaign was created by DNA Brand Mechanics in Seattle.

Meredith said...
This comment has been removed by the author.
Meredith said...

Dear Catharine:

My name is Meredith and I work with PEMCO insurance. I read your posts last year when we launched our advertising campaign “We are a lot like you, a little different.” We are getting ready to introduce some new spots and wondering if you would like an advance look. If so, drop me a note with your e-mail and I will let you know how you can be among the first to see the new campaign.